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About Southern Lifestyle Development

Meet the people behind the community


Twenty Years. Forty Successful Communities.

Southern Lifestyle Development creates communities that change the way people live. In two decades, we have built more than forty communities with active town centers, scenic parks, and safe, walkable streets. For our residents in Louisiana and Mississippi, the name Southern Lifestyle Development means home.

A History of Promises Kept

Our first development, the Village of River Ranch, started as a soybean field in Lafayette, Louisiana. It is now among the Top 20 most successful traditional neighborhood developments in the country, complete with mixed commercial and residential spaces, active parks and numerous events, from live music to art shows.

Preserving Traditional Neighborhood Values

Southern Lifestyle Development was one of the first to bring traditional neighborhood values to the states of Louisiana and Mississippi. We continue to build traditional neighborhood developments like River Ranch, and we have taken what we have learned and applied it to conventional neighborhoods as well. We know that your home is your family’s most important investment and we strive to preserve that value over time.


Robert Daigle, Partner

Robert Daigle is the managing partner and co-founder of Southern Lifestyle Development.

Daigle was the visionary behind the award-winning River Ranch neighborhood and has continued that success with Southern Lifestyle Development. A former attorney, Daigle lectures frequently on construction, land use, and development issues.

Daigle was named the Hibernia National Bank Business Person of the Year for 2001 and received the 2004 Patron of Architecture Award from the Louisiana Architectural Foundation. He was also named one of the twentyfive most powerful people on the I-10/12 corridor by 1012 Magazine.

Robert Gagnard, Partner

Robert Gagnard is a founding partner in RR Company of America and Southern Lifestyle Development.

His background is in medical technology and business management and he is responsible for developing and operating more than 125 blood plasma collection centers throughout the United States, through several companies. After several company sales, in 2010 Robert retired from active participation in plasma center businesses.

He is actively involved in creating developments, marketing and management. He continues to seek new opportunities for RR Company and its affiliates.

Rodney Savoy, Partner

Rodney Savoy is a managing member of Southern Lifestyle Development and managing partner of RR Company of America, LLC, which is the parent company of Southern Lifestyle Development. RR Company is a diverse holding company with majority ownership interests in real estate development, commercial and multi-family residential rental real estate, property management, a restaurant development company, and other various smaller business investments.

Rodney has been involved in the financial management and development of River Ranch and Southern Lifestyle Development from the beginning. Savoy practiced as a CPA for 25 years.

Prescott Bailey, Area President

Prescott Bailey runs and operates SLD’s Baton Rouge office, and oversees the development projects managed through the Baton Rouge office.

Bailey has been an integral part of Southern Lifestyle Development’s growth since coming on board in 2010. In 2014 Bailey opened Southern Lifestyle Development’s Baton Rouge office to manage and procure developments for SLD east of the Mississippi River.

Bailey was named one of the Baton Rouge’s 40 Under 40 Award Recipients in 2017. He was also named one of the five young real estate developers to watch by the Baton Rouge Business Report.

Bailey Sits on the board of The Baton Rouge Growth Coalition, The Louisiana Arts and Science Museum and is involved with multiple other non-profit organizations in the area.